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Designer Vaccines: Principles for Successful Prophylaxis seeks answers to these important questions and explores how immunological knowledge can be applied in the formulation and delivery of vaccines. Instead of focusing on the rating of existing vaccines, this forward-thinking text looks to how new vaccines can be developed and existing ones improved upon. The book provides sound immunological theory and fact as a basis for solving vaccine design problems.
'There are thousands of well-educated and highly-qualified landscape designers in this country but only a fraction of them make a decent living. For too long, this talented community has placed its artistry above charging fairly for its services. It is time to figure out a better, fairer way.' Chapter one This hands-on book discusses all the elements of Catherine Wiersema's top rated, semester-long, professional practice course for landscape designers, taught at Radcliffe/Harvard's Landscape Institute and the Boston Architectural Center over the past 15 years. Richly illustrated with lessons learned and war stories from her own and others' practical experiences, the book is a step-by-step guide to building a profitable, client-focused business. Both early-career and advanced landscape designers and landscape architects will find much of value to help them target the best clients, promote and price their services, and above all, manage the multiple phases of happy client relationships. About the Author: This book is the culmination of Catherine's career as landscape designer and educator. For many years, her sought-after design/build practice - Boussard Garden Design - focused on large residential properties. With her professional practice course she addressed a big void in the curriculum for landscape designers - how to build a profitable business. She is a recipient of the Harvard Landscape Institute's Distinguished Faculty award and has been an acclaimed lecturer at numerous conferences including those of the Association of Professional Landscape Designers. Catherine is a graduate of Radcliffe's Program in Landscape Design, is APLD-certified, and holds an MBA. Her earlier career was in marketing/sales in the corporate world and as associate professor of marketing and strategy.
In clear, easy-to-grasp language, the author covers many of the topics that you will need to know in order to win your dream job and be the first in line for a promotion.
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